TikTok Branded Effects Developer | TikTok AR Marketing Agency

Catch falling McCrispy

burgers with your mouth

in AR- signature crispy

visuals and crunchy

sound effects with

every bite!

A groovy, immersive

shoulder-gesture based

game that challenges

users to get high scores.

Get your vocal chords

ready for this

decibel-based challenge

to unlock a virtual

Luna can.

Try out the AR Effect

to transform into

Aldi's iconic

Plumpty Dumpty

Blink to shoot

and score

maximum points

before the timer

runs out!

Carry out the

hand gestures to

unlock a wintery

wonderland in

your background

Next Steps and FAQs for TikTok Branded Effects:

From our experience working with various brands and agencies who were keen to deploy TikTok Branded Effects for various marketing campaigns, we share some FAQs about TikTok effects, time taken to build, process for approvals, what measurement data we can track, etc. You can email us at [email protected] if you have further questions.

How do we deploy Branded Effects on TikTok?

We will create and submit the experience through TikTok’s platform and take care of the entire design & deployment process for you.

How does AliveNow help with TikTok Branded Effects?

We understand the brief, share a few TikTok branded effects concepts that will work for the brief, upon approval, we design the TikTok effect, build the effect and help with submitting the effect on your page via TikTok’s platform and then your team can take it live with marketing spends and promotions.

Do we need a special TikTok account or setup?

You’ll just need an active TikTok business account. No additional setup required.

Will this be live on our brand page or in TikTok’s library?

It can be live on your brand page and also appear in TikTok’s effects library for discovery.

How long does it take to go live once a concept is approved & finalized?

Simple effects can be built in 3-5 days, complex ones typically 7-9 working days, and an additional 1-2 days for TikTok’s review and approvals. We will take care of the complete design & development process with brand support from you.

Can influencers promote a branded TikTok effect?

Yes indeed, influencers can definitely promote TikTok Branded effects, share videos made with the effect and give users instructions on how to use the effect.

How else can I promote TikTok branded effects?

Other than Influencers there are many other ways to promote TikTok branded effects. Once the branded effect is live, there is a link created for the branded effect. The link can then be promoted across online media, emailers, banners, etc.

Can we update or remove the effect once it’s live?

Yes, once deployed we can update the experience and remove it when desired. However, with each update the experience has to go through the mandatory approval process which typically takes anywhere between 1-2 working days.

Can we control how the brand shows up in the experience?

Absolutely! Branding, messaging, and placement can be defined by us. However, there are certain platform guidelines that we have to follow.

Do TikTok Branded Effects come with a validity or expiry date?

These filters do not have a fixed end date of expiry and can remain live as long as required. If we ever need to deactivate, remove, or update the experience, we can do so at any time.

Can users save & share their pictures/videos?

Yes, users can save their videos and share them on TikTok or elsewhere.

What kind of numbers or analytics will we be able to see for the TikTok Branded Effects that we deploy? Views, captures, shares?

You’ll see total impressions, effect uses, shares, and interaction data.

Can we track engagement or conversions?

Yes, engagement can be tracked and CTAs can be added to drive conversions, giveaway coupons, etc.

Do users need a third-party app to use the effects?

No new or additional third party app is required, they are native to the TikTok camera, in the TikTok app itself.