How Digital Innovation Drives Brand Wins During Major Sports/Cricket Events
78% of cricket fans engage with second-screen digital content while watching live matches.
(via Google)
70% of Gen-Z cricket fans have tried AR filters during tournaments at least once.
(via vmgdigital.com
)
58% more likely to share sports content if it involves personalisation (avatars, AI scenes, prompts, jerseys, etc.)
(via wifitalents.com
)
55% more likely to recommend a brand after a branded digital sports interaction.
(via moldstud.com
)
72% of cricket fans prefer personalized, AI-powered match content over static posts.
(via Google
)
35-45% boost in brand recall when tied to an interactive cricket game campaign.
(via platformexecutive.com
)
Frequently Asked Questions (FAQs) on how we can integrate brand and
launch cricket centric marketing for major cricket tournaments and
events.
What do I need to get started with my T20 marketing campaign for
the IPL, World Cup or any other cricket tournament?
Please provide your campaign brief & objectives, target audience,
UGC Generation, Data collection & giveaways, preferred platform
(e.g. AR, branded games), and brand guidelines & supporting brand
assets. We will assist you with strategizing a tailored solution for
both online, on-ground and in-store campaigns - based on the
requirement.
How can I integrate these games or AI experience keeping my brand
in mind?
These games and AI experiences are fully customisable to your brand.
From visual design, colours, and tone to product placement,
messaging, and CTAs, everything is built around your brand
guidelines and objectives, ensuring the experience feels aligned
with your campaign goals. Also, we will give you ideas and concepts
based on your brand and brief.
How can I promote these hyper casual games or AI experiences, so
more users can play and interact with it?
They can be promoted across multiple touchpoints, social media ads,
influencer content, brand pages, WhatsApp, QR codes on packaging,
in-store displays, event booths, and paid media, to drive maximum
reach and participation.
Our brand and company are not officially part of the tournament, we
don’t have any official partnership or association with the league
or tournament, can we still launch games Gen AI or AR
experiences?
Yes absolutely you can. We will ensure that the digital experience
designed does not showcase any official partnership and all the
assets, flow, copy, etc are generic in nature and do not claim or
mention any official partnership. We have implemented these kinds of
campaigns for many brands.
What kinds of digital experiences does AliveNow offer for Cricket &
Sports oriented marketing and promotional campaigns?
We build fun browser based hyper casual games, augmented reality
experiences across WebAR, Snap AR and TikTok AR, Gen AI-powered
WhatsApp bots and web based Gen AI experiences, 3D 360° environments
- for treasure hunt styled experiences, on-ground QR-based
activations & more!
Best ways brands can use digital experiences during the cricket
season and integrate it into their marketing campaigns?
Brands can engage fans via immersive AR games, AI-generated
personalized posters, greetings, cheers & treasure hunts inside a
virtual stadium. With the help of Live Match API integration the
experience can be tied to key match moments allowing fans to
generate event based content. In-game visuals (stickers, flags,
etc.) can be refreshed based on match timings and team colors. In
addition to the examples shared, we can give you more ideas based on
the brief you share with us.
Do I need to download an app to play these games or to experience
AR?
NO! All the experiences are browser-based, so users can access them
instantly via links or QR codes without installing any additional
app. They work on your smartphone’s default phone browser. The only
time an app is required is when you have to use an AR experience on
Snapchat or TikTok.
Can I use these digital experiences for on-ground activations at
events or match venues?
Absolutely. Brands can integrate QR codes, kiosks, or live-game
screens in event spaces to drive engagement. We can build connected
display games where users simply scan a QR code & play a game on a
big screen using their own phones as a controller. We build the
entire experience but we do not help with physical location support,
we will work with your events partner for that.
How long does it take to build an interactive game or a quiz?
Depending on complexity, assets, and required features
(browser-based games, AR, AI), development timelines typically range
from 2-5 weeks.
Is my user/customer database protected? Can data collected in my game
flow through to our database (brand’s data base)
Our solutions comply with global privacy regulations. We provide
secure APIs and data management processes, ensuring smooth
integration with the systems. Data collected via the game can easily
flow through to the brand’s data base with API support.
I heard Meta has discontinued Spark AR, i.e. branded AR for
Instagram and Facebook. What does this mean for my campaign?
Yes, Meta has discontinued its Spark AR platform since January 2025.
This means that third-party AR effects created for Instagram and
Facebook will no longer be supported after that date. However, AR
experiences and campaigns can still thrive on Snapchat, and
browser-based WebAR platforms. AliveNow helps you pivot to these
channels seamlessly to keep your IPL campaigns running strong.
What do you need from our side to begin?
What idea do you want to execute, or a brief you have in mind. And
then details like your logo, brand guidelines, any player or product
visuals, and campaign details & objectives. Our team will suggest
the most appropriate platform for the engagement you have in mind.
Can we let fans unlock surprises or rewards while playing?
Absolutely! Coupons, cashback, or digital rewards can be unlocked
during the experience that a user can redeem on the website or at
the store.
Can users share their experience on social media?
Yes, sharing is built in so fans can post directly to WhatsApp,
Facebook, Snapchat Stories,etc.
Can we include our brand, products or offers inside the game?
Yes, everything from logos to products and promotions can be
integrated into the experience.
Can fans personalise their experience?
Yes, users can add names, choose styles, or get content made just
for them.
How will we know if the campaign is working?
You’ll get a live dashboard showing scans, plays, shares, replays,
and redemptions.
Can this be done in time for a specific match or specific
tournament like IPL, T20 cricket world cup, etc?
Yes, timelines can be aligned to match days, key tournaments, or
campaign bursts.
