Marketing for the T20 Cricket World Cup with Games, AR & Gen AI

T20 World Cup Marketing

Campaigns with

Hyper-Casual Games

Discover how we've helped brands unlock amazing campaigns during the Cricket season.

MORE PROJECTS

Munch Gully Cricket

Play the gully cricket game and win exciting merchandises

Thums Up Face the Thunder

Set a high score in 6 balls and win exciting giveaways

TVS x CSK | With the Kings

Get to pose with your favourite cricket stars in AR

Tata IPL AR Filter Game

Catch the ball into the gloves by moving your head left or right

ICC Whozat Quiz

Guess the cricketer with limited clues and win vouchers

Cheer Generator through AI

Get the AI to generate a powerful cheer for your favourite team

Too Yumm AR Scavenger Hunt

Spot the hidden Too Yumm packs in the 360° stadium before the time runs out

RCB x IPL Poster creator

Create a personalized poster for your favourite heroes with their picture & a personalized message.

How Gen AI

can supercharge

T20 cricket

marketing.

AI Generated Cheer for Your Team

Make your own cheer anthem

and hear it in the player

voice

NEXT IDEA

Drive Engagement

with IG,

Snap & TikTok

AR filters.

Fans meet

Switch to the rear camera &

place your favourite players

in your environment in AR &

take stunning pictures by

standing next to them,

to save & share!

NEXT IDEA

Engage Audiences

with fun

Hyper-Casual

Games.

Gully cricket

Immerse yourself into the

streets of India to play

and interactive gully cricket

game in the neighborhood

NEXT IDEA

Immersive Experiences

with 3D 360

Environments.

Stadium treasure hunt

Immerse yourself inside the

3D cricket stadium in 360°.

Move around to explore

exclusive content, grab

limited collectibles &

unlock giveaways. The stadium

colour schemes & flags can

also be changed as per the

real-time match schedule.

NEXT IDEA

Web-based AR

Experiences for

Unique Activations.

Selfie with player in 3D

Bring your favourite player

next to you in augmented

reality with true 3D and take

a picture with them.

NEXT IDEA

On-Ground Brand

Engagement with

Innovative Solutions

Pose with players

Strike a pose with your

favourite team players,

scan the QR code to

instantly download it

NEXT IDEA

Leverage Live

Cricket APIs for

Enhanced Engagement

Cricket Fantasy

Make your own full-fledged

branded fantasy game. Let

users form their own squad

and stand a chance to win

a mega prize.

NEXT IDEA

Elevate On-Ground

Brand Engagement

with Innovative Solutions

Suhoor Chef

Select a traditional Suhoor

dish and explore the VR world

to find the ingredients to

recreate the delicious recipe.

NEXT IDEA

How digital

experiences

can boost

your brands stock

during Ramadan!

65% of consumers in the Middle East are more likely to engage with brands that use innovative digital experiences during Ramadan.

(via Google, 2023)

In Saudi Arabia, 80% of smartphone users engage with AR/VR content at least once during Ramadan.

(via Snapchat, 2023)

60% of consumers are more likely to recommend a brand to others after engaging with a branded AR/VR experience.

(via Snapchat, 2023)

In the UAE, 75% of consumers say they prefer to shop from brands that offer personalised experiences using AI.

(via PwC, 2024)

40% increase in brand awareness attributed to a Ramadan game campaign.

(via Google, 2023)

More ideas & concepts in this deck!

VIEW DECK

Get in touch to build your

next brand campaign!

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