Interactive Retail:
From Ads to Aisle
Capture attention and data with our AI, AR & Gaming tech. Drive traffic, amplify sales, and create unforgettable customer moments in-store and post-purchase.
What you can do with new age immersive marketing?
Turn passive scrollers into engaged shoppers.
Increase purchase intent & improve sales.
Gather valuable first party data & drive conversions.
Drive in-store delight with new age digital engagement.
Get metrics you can actually use!
Explore engaging digital solutions for every step of the way!
Pre Sales
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Grab their attention and showcase product features.
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Build hype & interest in product launches.
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Incentivise and capture first party data.
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Drive qualified traffic to e-comm/stores.
The game creatively educated users on the new collection,
driving
massive engagement: 150,000+ players and
6,650 voucher redemptions
(online and in-store)
By meeting gym-goers where they train, this game collected qualified first-party data, and resulted in a phenomenal 80% coupon redemption rate at checkout.
Chupa Chups’ incentivised GenAI poster-creator dramatically drove engagement, leading to about 80,000 unique poster submissions as participants competed for major rewards!
This detective game drove deep user interaction, successfully prolonging brand engagement to an average of 10 minutes per player with multi-layered tasks.
This AR-powered fan contest successfully reinforced Oreo’s "Twist Lick Dunk" ritual, driving massive community engagement that resulted in 30,000+ total fan votes cast on the microsite.
This bilingual AR game provided a novel product demo, successfully increasing the Average Session Duration (ASD) to 30 seconds while showcasing the new Ultraboost shoe features through gamification.
This retro arcade game successfully generated massive awareness for the new sneaker line, resulting in over 350,000 gameplays and wide influencer adoption.
The gamified rewards programs successfully increased Daily Active Users (DAU) for the McDelivery app. Users were highly engaged, averaging 1.5 minutes per session, generating 680,000 gameplays and PII submissions, and driving substantial redemptions on orders.
This digital claw machine game drove high engagement with over 85,000 gameplays during the crucial Christmas retail period, successfully capturing qualified leads who opted in for the chance to win goodies.
pre sales
Sales
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In-store engagement.
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Voluntary first party data capture.
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Drive higher average bills (with incentives to top up, buy more, etc).
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Create shareable moments, in-store.
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Educate customers on product usage or features right at the shelf.
This omni-channel kiosk activation successfully drove first-party data capture while incentivising immediate impulse purchases and enhancing brand visibility.
This personalised Web AR experience elevated the product into a memorable, shareable gift, successfully driving massive usage for the premium Valentine's Day SKU.
By requiring customers to upload their purchase receipt to enter, this campaign successfully captured crucial purchase data and incentivised repeat purchases.
This snackable in-store game highlighted the versatile collection, successfully driving a lift in conversion with 45,000+ activations, by increasing product exploration at the point of sale.
This VR experience successfully transported attendees to an immersive dessert-planning world, driving immediate foot traffic to the display area.
This VR game redefined in-store engagement, driving a large lift in brand recall by immersing customers in a fun, product-focused challenge.
This WebAR treasure hunt successfully bridged offline and digital engagement, driving higher footfall and increasing customer exploration.
sales
Post Sales
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Building loyalty with post-sale interactions.
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Driving new sales with new offers, deals.
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Encouraging referrals with incentivisation.
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Turn bills into entries for sweepstakes and exclusive events, driving valuable data capture and loyalty.
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Gather crucial post-purchase feedback through gamified or incentivised surveys.
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Drive UGC by encouraging customers to share their purchase for a reward.
This Gen AI-powered WhatsApp chatbot created instantly personalised future-of-love videos, successfully driving a higher share rate and deepening post-purchase engagement.
Post-purchase, scanning the pack unlocked an interactive, educational e-book, successfully increasing time spent on this branded experience to approx. 20 minutes per person and turning the product into a rewarding family activity.
This packtivation generated approx. 1 million gameplays, establishing a massive level of post-purchase engagement. Users averaged 1.5 minutes in the game, which was designed to drive repeat purchases by challenging players to collect all 5 unique Oreo variants found across different packs.
Transform the product packaging into a playable AR interface to drive repeat purchases by adding sustained entertainment value.
Transform user-uploaded images into personalised watercolor hydration personas,engaging over 70,000 users through unique, post-purchase value.
Oreo connected with over 10,00,000 users in a joyful experience where they tried newest products, voted for their favorite, and dove into a delightful WebAR game that sustained post-purchase engagement.
This AR experience successfully transformed limited-edition packaging into a gateway for exclusive EPL content, driving higher post-purchase engagement and cross-brand loyalty via pack scanning.
post sales
Why Partner with AliveNow?
We know interactive tech is the most dynamic way to hit diverse marketing goals. Our sole specialisation means your campaigns are always high-impact and effective.
The brands you trust have trusted us with over 2,500+ branded interactive experiences deployed globally across 20 categories!
Everything is managed by our full in-house team, which means quality control and seamless execution.
FAQs:
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Interactive Retail Marketing uses cutting-edge technologies—like AI, AR, Gamification, and immersive experiences—to create two-way engagement with shoppers. Instead of just showing an ad, you're inviting them to play a game, try on a product virtually, or create something unique. It works across the entire marketing funnel, online or offline, in-store or post-purchase.
You should care because it transforms passive scrollers into engaged shoppers, captures valuable first-party data, and increases metrics like engagement rate (up to 47% higher), conversion, and sales.
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We provide a wide spectrum of immersive and interactive solutions, including:
- Augmented Reality (AR) — virtual try-ons, pack scanning (packtivation), treasure hunts
- Gamification — contests, loyalty, education games
- AI & GenAI — personalized content, interactive chatbots, UGC experiences
- Virtual Reality (VR) — immersive demos and experiential activations
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Interactive experiences require voluntary participation, enabling brands to:
- Collect qualified first-party data with explicit consent
- Capture purchase proof (receipt uploads) for sweepstakes and contests
- Access actionable engagement metrics like session duration, gameplays, and redemption rates
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Absolutely. We specialize in omnichannel experiences that work across web, mobile, in-store displays, and event touchpoints.
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Interactive tech is ideal for building hype. You can:
- Run gamified campaigns that educate users on new features in an engaging way
- Launch GenAI poster contests to drive large-scale UGC and buzz
- Use reward-based experiences to drive qualified traffic to online or retail stores
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Games are among the highest-performing digital content types. Gamified campaigns average 47% higher engagement and 34% longer session time, driving stronger awareness and higher voucher redemptions.
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- Interactive kiosks/WebAR for instant engagement at shelves
- Upsell through incentivized experiences for current shoppers
- AR product exploration boosts shelf interaction by up to 40%
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Yes! Interactive tech transforms static signs into immersive tools.
- Games highlight features and increase product exploration
- VR/AR experiences attract traffic and guide shoppers to displays
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- Packtivation: Scan packaging/receipt to unlock exclusive content
- Gamified loyalty programs — 22% higher repeat purchase rates
- Incentivized feedback via gamified surveys
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- GenAI chatbots that create personalized content/videos
- Encouraging users to share content for rewards
- Transforming user-uploaded images into creative avatars or posters
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- Official partners with Meta, Snapchat, TikTok, and 8th Wall
- 2,500+ branded interactive experiences deployed globally
- All execution handled in-house for seamless delivery
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We begin with a discovery call to define your goals—pre-sales awareness, in-store conversion, or post-purchase loyalty. Then we propose a tailored solution, execute it with our full in-house team, and deliver detailed dashboards with actionable insights.
Client Testimonials
“AliveNow is a team that works like a true partner. They start by understanding what the objectives are and then approach each project/requirement accordingly. They have been creative, flexible and supportive in all our projects.”
Atharv Ruparel
Marketing Manager, Landmark Group
“Working with the AliveNow team has been a great experience. We have partnered with them for multiple AR projects and their understanding of the technology is awesome, it has really helped us achieve great numbers, beyond set benchmarks. 🙂 AR have become part of our calendars now and clients' favourite when it comes to engagement on social. AliveNow team is quick & creative. Really pleased with this partnership!”
Gurpriet Kaur
Client Services Director, VMLY&R
“We got introduced to AliveNow 2 years ago, tasked to work on a simple project. The AliveNow team, with this simple project, did exceed our expectations, not only on executional level but on creativity. The team is simply amazing, and ever since this simple project we worked closely on multiple projects for large brands in Saudi Arabia and truly we consider AliveNow as our partners in success.”
Tarek Chehab
General Manager, MediaZone Digital, Saudi Arabia
“We worked with AliveNow team to create an AR lens for brand awareness. The team listened to the brief and came up with some great ideas, one of which we liked and picked. The AR experience that they developed was exactly as we imagined in such a short time. We are very happy with all the work the team did for us. We would highly recommend AliveNow.”
Faizan Ahmad
Digital Marketing Manager, Ounass
