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AliveNow has helped these brands leverage immersive tech for Eid & Ramadan marketing:
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Oreo Apology Cakes
Twist on the Oreo Cookie to playfully choose which Iftar invite to accept and send an apology cake to the other.
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Cadbury AI Decor
Cadbury Miniatures Ramadan campaign used AI to transform photos of home spaces into festive decorated posters with rewards.
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Bitmoji Lens
Centrepoint’s Ramadan campaign featured a Snapchat AR lens where users drag Bitmoji friends into fun festive categories to share joy.​
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Lunar Recipes (VR)
Oreo’s Ramadan VR campaign lets users explore a lunar-themed immersive experience to discover Oreo recipes linked to each moon phase.​
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Nayomi’s PJ Hunt
Nayomi’s Ramadan campaign featured a 360° web AR game where users hunted for PJ sets in-store to win vouchers and prizes.​
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Sephora
Sephora’s Ramadan campaign featured immersive AR experiences at an event, enabling guests to create and share UGC.​
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AI Greetings
Cadbury’s AI-powered Eid campaign used AI to create personalized greetings for loved ones.
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Voice Clone Greetings
Clone your voice and send custom multilingual Ramadan greeting videos with your loved ones.
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Oreo’s Instore Game
Oreo’s in-store Ramadan activation featured a fast-paced puzzle game where shoppers solve Oreo-themed puzzles to win instant prizes.
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TikTok AR Game
Centrepoint’s Ramadan and Eid AR experience lets users pose with a 3D moon or play a head-movement game on Snapchat and TikTok.​
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Oreo El Habba
Oreo’s Ramadan campaign encouraged fans to share their own Oreo Iftar dessert recipes, featuring recipe sharing, photo uploads, and personalized branded posters.
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How can Gen-AI amplify your Ramadan and Eid Marketing? 
AI Room Decorator Experience
Upload an image of your space and let the AI adorn your room with stunning Ramadan-themed visuals and elements!
NEXT IDEA
Leverage Branded TikTok AR effects for Ramadan and Eid. 
Hand Gesture-based Iftar Table Decorator
Iftar Table Decorator lets you use hand gestures to pick and choose from key Iftar items like 'dates or biryani', 'lanterns or flowers,' 'ceramic or crystal ware,' and 'fruits or nuts,' to personalize and reveal your decorated Ramadan table.
NEXT IDEA
TikTok In-App Gaming with FlipTok Games 
Ramadan and Eid themed Puzzle
Piece together the iconic Ramadan landscape by fitting puzzle pieces into their correct spots. Complete the jigsaw before time runs out for a chance to win exciting prizes
NEXT IDEA
Connect with your audiences using WhatsApp Bots powered by AI 
Poster generator Chatbot with GenAI
Upload your picture and generate a custom greeting with your photo in a branded poster. Share the braned poster with friends and family right from Whatsapp.
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Fun Games to Amplify Ramadan and Eid Campaigns 
Iftar Run
Slide and tap on the screen to navigate your character and avoid all the obstacles to get home in time for Iftar!
NEXT IDEA
Leverage Web Based 
Augmented Reality
Location-Specific Treasure Hunt
Unlock these experiences only when users are near a specific location. Deploy a treasure hunt-style game where players explore their 360-degree surroundings to find Ramadan gift boxes and complete the quest.
NEXT IDEA
Snapchat 
AR experiences
Eid with Bitmoji Friends
Get your friends involved by assigning them to those who are most likely to perform certain actions during Ramadan and Eid, making it a fun and UGC experience.
NEXT IDEA
3D - 360° Virtual & 
Interactive Spaces
Majlis 360
A riveting 3D 360° experience letting users create their own avatar to explore and interact with the Ramadan themed elements visible within the Majlis.
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How digital 
experiences 
can boost 
your brands stock 
during Ramadan!
65% of consumers in the Middle East are more likely to engage with brands that use innovative digital experiences during Ramadan.
(via Google, 2023)
In Saudi Arabia, 80% of smartphone users engage with AR/VR content at least once during Ramadan.
(via Snapchat, 2023)
60% of consumers are more likely to recommend a brand to others after engaging with a branded AR/VR experience.
(via Snapchat, 2023)
In the UAE, 75% of consumers say they prefer to shop from brands that offer personalised experiences using AI.
(via PwC, 2024)
40% increase in brand awareness attributed to a Ramadan game campaign.
(via Google, 2023)

Frequently Asked Questions (FAQs) about using creative tech marketing for Ramadan and Eid campaigns.

What technologies does AliveNow offer for Ramadan and Eid campaigns?
  • AliveNow provides a broad spectrum of tech solutions tailored for Ramadan and Eid, including immersive AR experiences on Snapchat, TikTok, and WebAR, generative AI content creation, branded games, WhatsApp AI chatbots, On-ground digital activations, and personalized microsites. These interactive and culturally resonant technologies help brands deeply engage with their audience during the holy month.
How long does it typically take to execute a Ramadan and Eid tech campaign with AliveNow?
  • Campaign timelines vary based on complexity of the required deliverablses. Simpler AR filters or microsites have a quicker delivery timeline, whereas complex multi-platform branded games or complex 3D experiences or complex AI-powered experiences may require more time. Starting early and sharing a clear campaign brief ensures smooth and timely execution.
What if my brand's objectives or style don’t match the initial ideas?
  • No problem, share your detailed brand brief, objectives, and goals with AliveNow’s strategy team. We will craft/develop tailored concepts and creative solutions aligned with your brand’s Ramadan and Eid objectives to maximize relevance and engagement.
Can we do localized campaigns for different languages and regions?
  • Absolutely, Campaigns can be tailored with localized content and language support to engage diverse audiences across the Middle East and beyond.
What platforms and technologies do you recommend based on our current digital presence?
  • The creative digital tech strategy is completely dependent on your brand objectives and target audience. We evaluate your existing digital ecosystem and audience profiles to recommend platforms (Snapchat, TikTok, WebAR, WhatsApp) and tech (AR, AI chatbots, branded games) that maximize your Ramadan campaign ROI.
How do you handle technical integration and data privacy?
  • Our solutions comply with global privacy regulations. We provide secure APIs and data management processes, ensuring smooth integration with the systems.​
What level of control do we have over the creative and messaging?
  • You/Brand remain fully involved throughout the ideation/strategy process. We collaborate closely with your team, ensuring adherence to your brand guidelines, Ramadan sensitivities, and messaging goals while infusing tech innovations.
Can the immersive Ramadan experiences be customized for different industries?
  • Absolutely, AliveNow can develop interactive solutions that can be leveraged across various sectors, including FMCG, Fashion, Retail, Tourism, Telecom, Healthcare, Hospitality, Insurance, Banking, etc. For example, FMCG brands may deploy AR recipe experiences, fashion labels can launch virtual try-on features, and retail brands can offer VR treasure hunts - all culturally themed for Ramadan and Eid, and your brand guidelines and objectives.
How do I measure the success of Ramadan tech campaigns with AliveNow?
  • You/Brand are in full control of your promotions and media spends. AliveNow focuses on the digital tech delivery and maintenance of the curated tech solutions/platforms. We do not handle the promotional or media spends for your campaign. However, We provide a comprehensive analytics dashboard (where applicable) showing campaign reach, user engagement, shares, and relevant content. KPIs are set based on your brand objectives, whether for awareness, lead generation, or festive participation - that will have to be governed by your Media/Promotional teams.
What do I need to get started with my Ramadan campaign?
  • Please provide your campaign brief detailing objectives, target audience, preferred platform (e.g., TikTok AR, WebAR, branded games), and visual and messaging guidelines. We can surely assist you with strategizing a curated solution for your Ramadan and Eid campaign requirements - for both online. on=ground adn in-store campaigns.
I heard Meta has discontinued Spark AR for Instagram and Facebook. What does this mean for my campaign?
  • Yes, Meta has discontinued its Spark AR platform since January 2025. This means that third-party AR effects created for Instagram and Facebook will no longer be supported after that date. However, AR experiences and campaigns can still thrive on Snapchat, TikTok, and browser-based WebAR platforms. AliveNow helps you pivot to these channels seamlessly to keep your Ramadan digital campaigns running strong.
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