WorldCup2026 Powered by AliveNow

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Burger King Blink Shooter

An AR game where you shoot and score by blinking!
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Cadbury Taste The game

A content-rich AR experience harnessing product packaging, unlocking games and contests.
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Carlsberg GK Challenge

Reminisce the 2005 Liverpool Champs League win, by playing the goalkeeper in a shootout!
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Emirates NBD National Team

Support the UAE National Team with a fun, patriotic and shareable experience.
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Midea Home Challenge

Answer correctly to move the video forward and keep the ball rolling!
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Oreo Shootout

Scan the Oreo pack and play the penalty shootout, scoring as many goals to win rewards.
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Pizza Hut Top Header

Keep the ball in the air by moving your head and score big.
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Drive Engagement, Fuel
Brand Recall, Win Over Fans

Deeper
Engagement
Potential

72% of fans watch matches via apps

80% browse online during game.Opportunity: Mobile-first interactive activations. (via Nielsen)
App
Engagement
Surge

5.5xIn-app game deployment sees 5.5x higher app engagement, capturing millions of user actions for brands (via sportzinteractive)
Branded
Games
& Retention

4x session time increase

67%return visits, Fans chase rewards. (via sportsinteractive)
Data &
Insight

5xmore first-party data than static ads.

62%opt-in rates for personalized follow-ups. (via sportspro)
Conversion
Edge

28%Higher click-through rates with AR/AI-powered campaigns,driving direct sales during peak match buzz (via Deloitte)

Branded game preview

Crossbar

HYPER-CASUAL
BRANDED GAMES

No app install needed!
Mobile first games that can also be deployed for desktop
Easy deployment across social or any other brand channels
High potential for contest running
First party data collection potential
Can drive to retail or product purchase
Built for brand recall and higher dwell time

Generative-AI-Ex-1

Generative-AI-Ex-2

GENERATIVE AI
EXPERIENCES

AI-powered customization
and storytelling
Content creation tied to fandom:
chants, poster, highlight, poems
Personalized shareable assets
(images, video, audio)
Branded UGC at scale

Augmented Reality Experience 1

Section-5-AR-lens

IMMERSIVE AUGMENTED
REALITY EXPERIENCES

Built for TikTok, SnapChat and the Web
Location-based fan engagement
Bring your packaging to life
High UGC potential with brand integration
Incorporate tournament or brand mascots

VR-&-Immersive-Experiences-Ex-1

VR-&-Immersive-Experiences-Ex-2

VR & IMMERSIVE
EXPERIENCES

Pre-match warm-up challenges in 3D environments
VR fan zones with branded showrooms
Replay zones with immersive highlights
On-ground activations that connect digital and real worlds
QR + Web AR experiences at fan zones and partner outlets
Interactive videos and playable ads across platforms

Section-5-Web-Game

Section-5-AR-lens

Section-5---AI-Poster-Creator

Section-5---AI-Cheer-Generator

Fan Nation Showdown

A multi-phase experience across platforms:

Web Game

Bracket-style fan prediction

Impact: Promotes daily re-engagement and incentivizes sharing – driving earned media.

Social Challenge

Fans predict match moments and share picks

Impact: Increases social sharing and fan participation across platforms.

Rewards Layer

Points, streaks and branded prize unlocks

Impact: Improves retention and repeat visits throughout the tournament.

CRM Extension

Opt-in journeys for personalized follow-up

Impact: Converts engagement into first-party data and remarketing value.

AR Fan Trail

Interactive AR trail at popular fan zones

Scan location markers to unlock mini games
Collect badges for each stadium/host city
Redeem badges for partner offers

Impact: Bridges physical presence with mobile tech, building footfall and data capture.

Explore More Ideas Here

Why AliveNow?

15 Years

Building creative tech for globally recognized brands & agencies.

OFFICIAL TECH
PARTNERS

Recognized technology partner across major global platforms.

END-TO-END
EXECUTION

Strategy, design, build, launch, analyze.

Watch our campaign case studies here

Let’s collaborate!

Ready to build interactive World Cup 2026 experiences?