alivenow logo

PoweringWorld Cup 2026 Engagement with CreativeTech & AI

football-player
black-strip
countries-text we-help-create-campaign-magic-that-drives we-ideate-design-build
contact-icon

Showcasing Some of Our Soccer-Related Projects

More
Projects
arrow

WE CONCEPTUALISE, DESIGN & DEVELOP.

We blend strategy + technology to build experiences that elevate brand campaigns, creating ready-to-deploy campaigns

Branded game preview Crossbar Newsfeed---02 Newsfeed---03 Newsfeed---04 Newsfeed---05

HYPER-CASUAL
BRANDED GAMES

  • No app install needed!
  • Mobile first games that can also be deployed for desktop and in-app
  • Easy deployment across social or any other brand channels
  • High potential for contest running
  • First party data collection potential
  • Can drive to retail or product purchase
  • Built for brand recall and higher dwell time

Explore Branded Game Experiences

Generative-AI-Ex-1 Generative-AI-Ex-2 Generative-AI-Ex-3 Generative-AI-Ex-4 Generative-AI-Ex-5 Generative-AI-Ex-6

GENERATIVE AI
EXPERIENCES

  • AI-powered customization
    and storytelling
  • Content creation tied to fandom:
    chants, poster, highlight, poems
  • Personalized shareable assets
    (images, video, audio)
  • Branded UGC at scale

Explore GENERATIVE AI Experiences

Augmented Reality Experience 1 Section-5-AR-lens Blink-Game ar-4 ar-5 ar-6

IMMERSIVE AUGMENTED
REALITY EXPERIENCES

  • Built for TikTok, SnapChat and the Web
  • Location-based fan engagement
  • Bring your packaging to life
  • High UGC potential with brand integration
  • Incorporate tournament or brand mascots
  • Fun games and experiences that can go viral

Explore AUGMENTED REALITY EXPERIENCES

VR-&-Immersive-Experiences-Ex-1 VR-&-Immersive-Experiences-Ex-2 VR-&-Immersive-Experiences-Ex-3 VR-&-Immersive-Experiences-Ex-4 VR-&-Immersive-Experiences-Ex-5 VR-&-Immersive-Experiences-Ex-6 VR-&-Immersive-Experiences-Ex-7

VR & IMMERSIVE
EXPERIENCES

  • Pre-match warm-up challenges in 3D environments
  • VR fan zones with branded showrooms
  • Replay zones with immersive highlights
  • On-ground activations that connect digital and real worlds
  • QR + Web AR experiences at fan zones and partner outlets
  • Interactive videos and playable ads across platforms

Explore VR & IMMERSIVE EXPERIENCES

WORLD CUP 2026 CAMPAIGN CONCEPTS

Explore All Ideas

Why AliveNow?

15 Years

Building creative tech for globally recognized brands & agencies.

Creative Tech
Solutions

Harnessing technology to curating experiences for every brief and objective

END-TO-END
EXECUTION

Strategy, design, build, launch, analyze.

Youtube-icon Watch our campaign case studies here

Frequently Asked Questions (FAQs) on how we can help integrate brand campaign objectives into football centric marketing executions for the FIFA World Cup 2026.

Expand All Collapse All
How do I get started on my WC 2026 marketing campaign with AliveNow? faq navigation arrow
  • Please provide your campaign brief & objectives, target audience, UGC Generation, Data collection & giveaways, preferred platform (e.g. AR, branded games), and brand guidelines & supporting brand assets. We will assist you with strategizing a tailored solution for both online, on-ground and in-store campaigns - based on the requirement.
How can I integrate these games, AR or AI experiences with my brand and guidelines in mind? faq navigation arrow
  • Every game and AI experience is custom-built to your brand guidelines, messaging, and goals. We provide the strategy and creative concepts to ensure your campaign stays on brand and on target.
How can my brand engage fans across three different host countries (USA, Canada, Mexico)? faq navigation arrow
  • Our location-agnostic, browser-based campaigns use geo-detection to serve city-specific content, like scavenger hunts in Mexico City or AR meet-and-greets in New York. It’s a seamless experience for fans traveling across borders.
How can I promote these hyper casual games or AI experiences, so more users can play and interact with it?faq navigation arrow
  • They can be promoted across multiple touchpoints, social media ads, influencer content, brand pages, WhatsApp, QR codes on packaging, in-store displays, event booths, and paid media, to drive maximum reach and participation.
Our brand and company are not officially part of the tournament, we don’t have any official partnerships or associations, can we still launch branded games, Gen AI experiences or AR experiences?faq navigation arrow
  • Absolutely. We design generic, football-centric assets and copy that engage fans without implying an official partnership. We have successfully executed these "brand-safe" campaigns for numerous global clients.
What kinds of digital experiences does AliveNow offer for marketing and promotional campaigns?faq navigation arrow
  • We build fun browser based hyper casual games, augmented reality experiences across WebAR, Snap AR and TikTok AR, Gen AI-powered WhatsApp bots and web based Gen AI experiences, 3D 360° immersive environments, on-ground QR-based activations & more!
How do we solve the "Second Screen" challenge during a 90-minute match? faq navigation arrow
  • With 80% of fans using phones during matches, our "bite-sized" games like penalty shootouts or halftime quizzes, keep your brand center-stage during breaks. Share your brief, and we’ll send you tailored ideas.
Can we integrate live match data into our games or AI experiences?faq navigation arrow
  • Yes. Our Live Football APIs trigger real-time updates, like "Celebration Mode" notifications or instant discount codes, the moment a goal is scored or a penalty is awarded.
Do I need to download an app to play these games or to experience AR?faq navigation arrow
  • No. All experiences are browser-based and accessible via link or QR code, no app required. The only exceptions are Snapchat or TikTok-specific AR filters that require you to have those apps installed on your device.
Can I use these digital experiences for on-ground activations at events or match venues? faq navigation arrow
  • Yes. We deploy "Large Screen Interactive Games" where fans use their smartphones as controllers via a simple QR scan. With no app download required, it’s the perfect high-engagement solution for stadiums and fan zones.
How long does it take to build an interactive game or a quiz?faq navigation arrow
  • Depending on complexity, assets, and required features (browser-based games, AR, AI), development timelines typically range from 2-5 weeks.
Is my user/customer database protected? Can data collected in my game flow through to our database (brand’s data base) faq navigation arrow
  • Our privacy-compliant solutions feature secure APIs for seamless integration, allowing data to flow directly into your database.
I heard Meta has discontinued Spark AR, i.e. branded AR filters for Instagram and Facebook. What does this mean for my campaign? faq navigation arrow
  • Since Meta discontinued Spark AR in January 2025, we now help brands pivot to Snapchat, TikTok, and WebAR. We’ll transition your campaigns seamlessly to these platforms to ensure your World Cup engagement remains uninterrupted.
Can we let fans unlock surprises or rewards while playing? faq navigation arrow
  • Absolutely! Coupons, cashback, or digital rewards can be unlocked during the experience that a user can redeem on the website or at the store.
Can we collect user data and lead generation through these games?faq navigation arrow
  • Yes. All experiences include customizable lead-capture forms that sync directly to your CRM via secure APIs, enabling seamless retargeting long after the final whistle.
What about languages, do you have multi-language support? faq navigation arrow
  • Yes. All experiences can be deployed in any language you need, we can also build experiences with multi-language selection as well.
Can users share their experience on social media? faq navigation arrow
  • Yes, sharing is built in so fans can post directly to WhatsApp, Facebook, Snapchat Stories,etc.
Can we include our brand, products or offers inside the game?faq navigation arrow
  • Yes, everything from logos to products and promotions can be integrated into the experience.
How will we know if the campaign is working? faq navigation arrow
  • You’ll get a live dashboard showing scans, plays, shares, replays, and redemptions.
Is it possible to take an experience offline after the campaign has ended? faq navigation arrow
  • Yes, please let us know your requirements and we will make it happen as per your calendar requirements.

Let’s collaborate!

Ready to build interactive World Cup 2026 experiences?

Contact us