It’ll be very smart to outsource EVERYTHING to a social media agency like ours that specializes in doing just that.
A prevailing thought amongst many marketing and branding managers is this: Setting up accounts and managing social media sites is so easy; anyone can do it, why should I outsource it or pay someone to do this?
It’s a great question that deserves an answer. You should outsource Social Media Optimization for the following reasons
Yes, a marketing manager can set up accounts, but does he or she have the time to monitor ALL accounts on a daily basis, follow up on comments, and make sure any bad PR is attended to immediately?
Does the marketing or branding manager have any mechanism to assess the level of activity and traffic on all the different sites through regular reports, updates and tracking? When Social Media Optimization is outsourced to us, we provide regular reports with insightful information that’s a great information resource for marketing managers.
Does the marketing/branding manager have widespread domain knowledge about social media, how to leverage social media optimally, what’s the best way to get a message across, etc? Once companies go live with us, we’ve experienced many marketing and branding managers tell us, oh! I had no clue you could do it that way, or wow, that’s something I never thought about. Domain knowledge is key and with our experience, we’ve acquired certain special skills to help our clients leverage social media optimally. |
