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Social Media Basics
What is Social Media
Optimization?
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social media?
The Indian Social Media Space
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The Indian Social Media Space

 • There are approximately 42,69,340 (approx 42 lakh) registered Facebook users in India.
(30th Sept, 2009)
 • Of this, 39,55,980 (approx 39 lakh) are between the ages of 16 and 40.
 • Orkut has approximately 1,71,00,000 (approx 1.7crore) registered users in India as of June 2009.
 • Internet connectivity and its saturation level increasing tremendously in India. As of 2008, there were over 11,00,00,000 (11 crore) active internet users in India.
 • Majority (close to 80 percent) of traffic is from tier I and tier II cities.
 • Twitter recently partnered with mobile giant Airtel giving access to 110 million people to tweet from their phones.
 • India is already one of the top ten countries that tweets, and this could potentially put it in the  top five.
 • Increasing number of individuals use Google and Yahoo! maps to look for business’s and their locations.
 • Local search engine’s like AskLaila and Burrp! are growing in popularity every day. It’s imperative that business’s go live on these sites. 
 • Justdial is increasing in popularity everyday as consumers call Justdial to obtain business information.
Thousands of videos are viewed on YouTube every day, and are shared in Facebook, twitter,  orkut and blogs increasing its reach and popularity.


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