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Just Outsource: |
Social Media has become an integral and important part of a company’s marketing and branding strategy. Instead of fretting about the regular need to update, maintain and manage activity on various different portals, it’ll be very smart to outsource EVERYTHING to a full service social media firm like ours that specializes in doing just that.
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A prevailing thought amongst many marketing and branding managers is this: Setting up accounts and managing social media sites is so easy; anyone can do it, why should I outsource it or pay someone to do this?
It’s a great question that deserves an answer. You should outsource SMO for the following reasons. |
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Yes, a marketing manager can set up accounts, but does he or she have the time to monitor ALL accounts on a daily basis? To integrate blogs with twitter, facebook, SMS channels, etc, update event details on all portals, update news releases and other info on a daily basis, and measure and analyze data at the same time? |
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Does the marketing or branding manager have any mechanism to assess the level of activity and traffic on all the different sites through regular reports, updates and tracking? When SMO is outsourced to us, we provide regular reports with insightful information that’s a great information resource for marketing managers. Click here to learn more about analytics reports and ask us for a free sample analytics report. |
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Marketing and branding managers are busy. The social media space is undergoing drastic changes on a regular basis, and it’s unreasonable to expect them to be on top of this. This is where our expertise becomes your advantage. Domain knowledge is key and with our experience, we’ve acquired certain special skills to help our clients leverage social media optimally. Once companies go live with us, we’ve experienced many marketing and branding managers tell us, oh! I had no clue you could do it that way, or wow, that’s something I never thought about.
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Another huge advantage of having your social media activities managed by us is the ability to eliminate different points of contact for different social media activities. For example, if your blog, Facebook, twitter, SMS channels and mailing lists are managed by 2 or 3 people, not only do you have more than one point of contact, it also becomes cumbersome to synchronize and integrate everything. |
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Our focus on the company's requirements |
A distinct aspect of the service we provide is our ability to tweak or transform our service offering based on the type of organization we are dealing with. Social media concepts used for a restaurant chain or café CANNOT be replicated for an educational institute or an industrial manufacturing unit! Advertising, marketing and branding needs for different business’s vary, and we alter our service offerings accordingly.
Our experience and vast domain knowledge in social media allows us to speak with our clients directly and present them with unique ways in which they can leverage social media, keeping in mind the company, product and service. |
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Analyzing Social media spend |
Every organization envisions that their resources, especially financial resources, be deployed in the most optimal way. We are fully aware that companies base their decisions to allocate funds to new projects and initiatives based on the return it gives their organization, whether tangible or intangible.
To help clients make that decision, we provide detailed analytics and traffic statistics of the social media sites that you go live on once every 6-8 weeks.
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Information about number of hits, traffic fluctuation, source of traffic (down to city level), key words, basic visitor profile, bounce rates, time spent on site, number of new visits, new fans on Facebook, demographics of Facebook fans, unique visits, number of tweets and re-tweets, number of followers, and much much more.
NOTE: IF YOU ARE INTERESTED, CLICK HERE TO REQUEST A SAMPLE ANALYTICS REPORT AND WE WILL SHARE A COPY WITH YOU. YOU CAN SEE FOR YOURSELF THE RICH AND VITAL INFORMATION WE SHARE WITH OUR CLIENTS EVERY 6-8 WEEKS. |
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Monetizing your Brand |
You can do something with social media that you cannot do in any other advertising or branding channels: YOU CAN MONETIZE YOUR BRAND.
Besides establishing a robust and prominent presence on the web via social media, all your social media sites that are developed and maintained by us will contain advertisements from potential advertisers. We will help you monetize your brand through your blog, your SMS channel, you mailing list, etc. PLEASE NOTE THAT A COMPANY CAN OPT OUT OF THIS. THROUGH A VETTING PROCESS, WE MAKE SURE YOUR COMPETITORS ADS, ADS WITH MALAWARE, ETC ARE ELIMINATED. |
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Because this is an AliveNow innovation more details of this cannot be shared. We discuss this in detail only with our potential clients. |
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AliveNow Social Media Card© |
The AliveNow Social Media Cardİ is another innovation by AliveNow that takes social media optimization and social media marketing to the next level.
Every company strives to create a regular and returning customer base. They use all means possible: brochures, newspaper ads, cut outs in magazines, etc, but these are all "pre-social media" methods. In the "post-social media" era, the way a company communicates to their potential customer's changes dramatically. Please look at the comparisons below. |
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More details about AliveNow Social Media Cards© are shared with potential customers. |
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